The first thing you notice about commercial advertising photography is the product, and how fantastic it looks. Successful and effective commercial advertising photographers will be able to create an image which stands out for all the right reasons, grabs the attention of the target audience and communicates the right message almost instantly. But whilst it's easy to admire the look of the product and the skill of the photographer, in most cases commercial advertising photography is not about what you see, but about what you don't see. You might...