forHome AppliancesIndustry, 2008 can be described as full of hope but despair. Rare occurrence of natural disasters in a row, crude oil, rising prices of raw materials production, CPI high, export setback, the stock market, property market downturn and a series of negative information on beating the appliance industry. Some people think that China's household electrical appliance industry into the next winter. But the plasma industry, the 2008 can be said to see the dawn of the year. Fenghuang Nie?, Ashes Plasma TVDevelopment in China can be called dramatic. 2001-2004 period,Flat Panel TVIn the market introduction phase, plasma television flat panel television in a monopoly. However, in 2005, LCD market expansion spurt, becoming the market leader in products, plasma market is being severely squeezed, once sentenced to "death." National estimates of Yee data: 2004 retail sales of plasma TVsLCD TVMore than 2 times. LCD TV sales in 2005 to achieve overtake. 2006, negative gr owth in sales of plasma, the situation continued to deteriorate in 2007, sales momentum continued declines in retail sales growth of only around 20%. At a time when the LCD TV retail sales in 2007 to achieve 69%, 96% in volume to achieve positive growth. Just when people think plasma hopeless situation when the plasma in 2008 have killed a beautiful "back thrust." National estimates of Yee data: from January to August 2008 total, plasma TV market volume will reach 1.011 million units; retail sales reached 5.35 billion yuan. Compared to last year, achieving 180.4 percent in volume, retail sales, 73.9% achieved a positive growth. The first rebound of plasma growth, and retail sales increased by more than LCD TV. Plasma is expected to market in 2008 up to 1.381 million units of capacity. Source: CMM measurement Click here to view all news photos 08 adverse factors on plasma TV also has a negative impact. China's Plasma TV has been able to rebound increase was mainly related to the following two factors: Breakthrough + high-profile publicity For two flat panel TVs LCD and plasma products, its technology there are advantages and disadvantages. But the Ministry of Information Industry in 2006 after the introduction of high-definition standard, 42-inch plasma TV because the HD does not meet the 720 line standard for the LCD camp, this is a "handle" attacks, plasma TV started in a passive situation. 2007, plasma manufacturers to reverse the situation, stepped up to enhance plasma TV, plasma TV in the technical aspects of a level, there has been essential not only to improve the resolution, in contrast, power consumption is also improving, technical indicators have been no worse than LCD. In 2008, Boss Panasonic plasma and plasma cutting-edge technology has a business pioneer announced they will cooperate in the field of plasma TVs, fusion pioneer of cutting-edge technology and low-cost production advantages Panasonic, plasma TV business intentions will become bigger and stronger. In improving product technology as well as increased positive publicity. End of 2007, the authority of the plasma camp, the media in frequent contact with many comprehensive, objective information on the integrated plasma, promote rational consumption of consumers. 2008 camp to seize the plasmaOlympicsOpportunity to highlight the plasma high-definition television has a dynamic, moving images without trailing features. In the monthly monitoring data Yee: 2008 January-August total, the traditional size 42-inch plasma rebound of growth, compared to last year, with volume up 37.7% of the positive growth trend of the market decline was containment. Thus, the efforts of the plasma camp is highly effective, consumers have gradually on a correct understanding of the plasma, plasma dynamic strength, smooth images, visual health concerns, cost performance advantages highlighted in the competition gradually! Source: CMM382 retail stores to monitor the city 3782 Click here to view all news photos
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