Based on the Internet at present the B2B exchange model development speed is very rapid, according to the latest statistics, in the early of B2B trading on the Internet has far more than the B2C turnover. In 2006, the B2B e-commerce market scale has reached 5.8 trillion us dollars, 2010 global B2B e-commerce market scale up to us $26 trillion, and a few years the expected future global B2B annual growth rate will remain at 45%. In such a growth situation, all kinds of B2B web sites have sprung up, not only have ChuiZhiXing industry, and the establishment of a comprehensive site platform. Some have more strength of the leading enterprises set up their distribution site, and the new mode has proven to be a way to success.
And have their own b2b mall how should after optimization becomes the multitudinous enterprise concern. But how many of the website of seo in focusing on the picture? Many web sites focus on the links and words, and devotion to the number of links to the search engine has not changed. Although at present the search engine technology or can't judge for the picture content and links. But pictures to the user speaking, is very intuitive and reading, that how to solve this problem? Now the search engines can distinguish pictures of Alt attribute, this means that the website must match with text and add links. This not only conforms to the search engine optimization and meets the user experience. Po business () years of grinds only results (the best mall system) bring everyone. Hope that with all the enterprise and businessman create electrical contractor B2B latest chapter.
In addition to Alt attribute the use is also manifest in site speed, picture frame, advertising, and content pictures, GIF, and Flash on site speed has important influence, which affect the search engine optimization. Below are explained:
1 picture frame of search engine optimization influence
B2B trade portal frame should as far as possible concise, to put more space for content, advertising, especially is project page and enterprise independent home page. Framework will try to use small pictures, small ICONS, including through 1 pixel width of the picture as the background cycle. As far as possible to ensure the picture frame are less than 5 K, some even are dozens of bytes, standard is to put large area USES pictures by a little place pictures up, so that it can improve the download speed. If the web designer put a picture frame of the web page to get dozens of K, use B2B trade portal, the designer must be not qualified, only the enterprise website just likely to do so. The designer to ensure a page frame pictures added up to no more than 100 K, or less than 50 K, this aspect netease, sina gateway website do better. At the same time column name, to add links section of the name, module name, had better not use pictures to do, or use less as far as possible, u se direct text add link so that not only can fully guarantee the page download speed from pictures are influence, but also can ensure that search the spider can grab. Simple and beautiful, generous is we should pursue.
2 advertising and content to picture the influence of search engine optimization
General B2B trade portal has many pictures, have a plenty of publicity website a new function, have a plenty of customer image ads, still have a plenty of pictures to make the content, or content need pictures shows, and so on. Purpose is to let the website looks with pictures, attract users eye, the user focus on advertising, achieve promotion effect, or the user attention important content, essence of content purpose. The production of advertising, use as far as possible JPG pictures, in dealing with, using 60%-70% of the quality can. As far as possible each AD pictures are less than 100 K, content as possible picture is less than 200 K, if a page has many pictures, must use the page, each image page can, ensure smooth up page views, let the spider smooth access, beneficial to the search engine optimization.
3 GIF and Flash animation to the search engine optimization influence
This is simple, just can't do the Flash is too big, the general Flash animation is smaller, GIF animation is greater, for complex animation, cannot use the GIF to production, want to use Flash. Meanwhile, a page, can not have too much Flash ads, and I have seen a industry portal, because advertising sales to give priority to, this a lot of Flash, lead to open since the computer's memory and CPU takes up high, for some computer configuration of a little almost user, visit would be very slow, and even crash. Then I give them advice after, they on the homepage of most advertising changed to GIF animation, only some complex with Flash, the situation will improve dramatically. I suggest whether Flash animation or Gif animation, its size not more than 100 K, had better be in 50 K less than.
The graphics and animation effects of the site's exact nots allow to ignore, using the appropriate the graphics and animation can let your mall of his competitors from numerous emerge as one of the top in the industry. Must firmly remember a little "search engine always put the user experience in the first place", as long as we do a user experience, as easily as to get considerable flow easily order he le? The future electronic business affairs still difficult way, how to open up their own electricity the way of business? Po business and your cooperation!
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