Picture persuasion is using photos to influence yourprospects to buy your product or service. Picturescan help your prospects mentally visualize your offer.They can help support your product claims. Somepictures also grab your prospect's attention.Below are eight ways pictures can give you an unfairadvantage.1. Customers Pictures - Show pictures of customersactually using your product. For example, if you wereselling a muscle building video you could show oneof your customers flexing his/her muscles and smiling.2. Non Customer Pictures - Publish pictures ofthose who didn't buy your product. For example,if you were selling a muscle building video you couldshow one of your non customers looking very skinnyand frowning.3. Before and After Pictures - Show the customerand non customer pictures side by side. Forexample, if your were selling a weight loss videoshow a picture of a person who is overweight anda picture of them after they used your product.4. End Result Pictures - U se pictures that show theend results. For example, if you were selling anebook about raising your grades show a picture ofa person graduating.5. Attention Pictures - Publish unusual pictures tograb people's attention. For example, if you wereselling business suits you could have a picture of aperson wearing one that has a mohawk.6. Credibility Pictures - Show pictures that representyou as an expert. For example, if you were sellingcomputer classes you could be in the picture holdingyour degree.7. Imagination Pictures - Use pictures that don'thave people in them, but show the results of yourproduct. For example, if you were selling a vacationto Florida show a picture of beach with topicalpalm trees.8. Testimonial Pictures - Publish pictures of peoplethat give you testimonials or endorsements. Forexample, if you were selling medical equipment showa picture of doctor who gave you a good testimonial.They're hundreds of persuasive ways to use pictures.Put yourself in your prospec ts shoes and think aboutwhat pictures would influence your prospects to buy.
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